Web & Online Marketing Solutions
Allen & Goel Marketing Company provides Online
Marketing solutions.

What is “Pay Per Click" Advertising?

Pay per click (PPC) is an Internet based advertising model used on search engines such as Google or Yahoo, advertising networks, and content sites, such as blogs, in which advertisers pay a fee only when their ad is clicked.

These ads are usually driven by a bidding process for keywords in a targeted geographical area or industry.

In English: Your business only pays for results! Unlike the “advertising waste" associated with traditional outlets such as newspapers and magazines.

Why use it to advertise your business?

Pay per click advertising enables you to focus your advertising and reduce waste in your marketing budget. You may want to consider reallocating the money you are spending with newspapers and magazines into targeted “Pay Per Click” campaigns and drive consumers right to your front door.

  1. Ads can be targeted to specific keywords
  2. You pick the budget that is right for you
  3. Drive prospects to your website and convert them into customers
  1. Increase or decrease your budget to take advantage of “busy seasons,” or compensate for slower periods of the year

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Featured Case Study
Morgan Properties


Our Approach :

We created a property management system for Morgan Properties.

We added Google Analytics to each individual property as well as the corporate site to gather statistics on web traffic.

We took these statistics and created Pay-Per-Click campaigns to increase website traffic and turnover ratio.

This process yielded 45% return on investment.

 

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