What is “Pay Per Click" Advertising?

Pay per click (PPC) is an Internet based advertising model used on search engines such as Google or Yahoo, advertising networks, and content sites, such as blogs, in which advertisers pay a fee only when their ad is clicked.

These ads are usually driven by a bidding process for keywords in a targeted geographical area or industry.

In English: Your business only pays for results! Unlike the “advertising waste" associated with traditional outlets such as newspapers and magazines.

Pay per click advertising enables you to focus your advertising and reduce waste in your marketing budget. You may want to consider reallocating the money you are spending with newspapers and magazines into targeted “Pay Per Click” campaigns and drive consumers right to your front door.